Family Reunion Tradition Boosts Travel Industry

Family reunions have been a rapidly growing traditionand group gatherings. Organized group activities are
since 1999 and is now accelerating at an enormousrun by the ship's cruise staff. Group members
pace as technology and travel combine with familycompete against each other in reunion themed games.
interest and genealogy making finding, communicatingStill family reunion planners have the challenge of
and meeting family members a fun and excitingmaking the affair a meaningful enriching experience
pastime.that draws the family closer. One site, Fimark's Family
Family reunion planning has become a virtual industry inGenealogy And Reunions, located at notes "family
itself. Family reunion planners like wedding planners arereunions are becoming the big event far surpassing
opening up shop on and offliine. These planners areHoliday celebrations and July 4th picnics. To that end
offering more creative ideas to enrich the event. Manywe see the need to develop products that help them
families now meet at the nations captial to follow timeplan and organize local and remote gatherings in ways
lines of history, tell stories of family legends andthat draw the family line closer together."
memorialize family surnames.Travel agencies have seen the need to do the same
Others want to combine the family gathering with anas multigenerational family travel and reunion-type
opportunity to relax and rejuvinate. One family reunionfamily travel increased from 20 percent in 2000 to 34
planner remarks. "There is too much work to dopercent just one year later.
planning a family reunion at home! Between cookingA survey of 400 ASTA and members found that 67
and cleaning up the mess you have to plan andpercent reported booking travel accommodations for
supervise activities. Not to mention worrying about afamily reunions within the year since Sept 11 2001, while
relative driving to their hotel after drinking too much."64.5 percent reported an increase in requests to book
That said many have opted to send the family off tofamily reunion trips over the past five years. Noticing
an exotic site where all needs are catered to byan increase in family travel, Sonesta launched the "Our
hospitality staff. "With a Family Reunion Cruise, there isFamily Invites Your Family" package.
no preparation shopping, no cooking, and no cleaning,"From the foregoing the travel industry sees that family
said one family reunion planning committee member.oriented packages with traditional family reunion
Royal Caribbean International is introducing a newthemes offers lucrative returns.
program, Royal Reunions, designed to enhance family