| The Caribbean Hotel Association was first established | | | | all hotels in the association. CHARMS generated nearly |
| in 1959 as a committee of the Caribbean Tourist | | | | US$7 million worth of business for its member hotels |
| Association. This was a private and public sector | | | | averaging $131.26 per night. |
| committee that was established to promote the | | | | CHA was busy helping to steer the course of the |
| Caribbean region in response to a specific requirement. | | | | tourism and hospitality industry in the region through |
| In 1962, the CHA became autonomous. During its | | | | such developments. |
| formation the CHA was strongly focused on the | | | | Caribbean hotels offer choice accommodations that fit |
| Caribbean tourism market and aspects like airlines | | | | every budget and individual taste. Accommodation can |
| controlled access, hotel reps controlled communication | | | | be in the form of inns and guesthouses or private villas |
| with travel agencies, and wholesalers controlled traffic | | | | and luxury resorts. Families traveling together can |
| and payments. At this point the hotels themselves | | | | choose from among any of the full-service hotels that |
| were not included in the CHA operations. | | | | cater to the children with special meals, programs, and |
| It was finally realized that in order to fix any problems | | | | activities and services specifically directed at kids. |
| and issues it would necessary for the entire Caribbean | | | | There are also resorts that cater exclusively to singles |
| hospitality industry to unite and this prompted the CHA | | | | that are interested in meeting other singles. For those |
| to develop and implement several programs over the | | | | who prefer solitude and peace there are several small |
| years. These programs included the following.o | | | | and remote locations that are extremely quite. |
| Achieving recognition for the Caribbean market as the | | | | Travelers interested in eco-tourism can avail the |
| most important aspect of tourism marketing.o Creating | | | | eco-resorts that are rapidly growing all throughout the |
| a database of all regional accommodation. This has | | | | Caribbean. If you desire an exciting nightlife then there |
| resulted in the Caribbean Gold Book that is referenced | | | | are many resorts where the party goes on all through |
| by every travel agent providing services in the | | | | the night. |
| Caribbean. CHA acquired complete ownership of Gold | | | | December to April is considered the busy season in |
| Book Publishing that published the Caribbean Gold | | | | the Caribbean. The weather in this period is also at its |
| Book. This gave the CHA better control over its | | | | best with no chance of rain. Prices during this season |
| future.o CHA hotels were combined through CHARMS | | | | are much higher and accommodation is difficult to find |
| (Caribbean Hotel Association Reservations | | | | so it is recommended that you make your bookings |
| Management System) that offered global distribution to | | | | early. |