What Ever Happened to My Favorite Little Boutique Resort?

We have all taken vacations and stayed at marvelous"Wal-Marting" of America. Wal-Mart moved into small
independently owned boutique resorts and bed andtowns, people start shopping at them. All of a sudden
breakfasts. We marvel at their attention to detail, theirtheir neighbors who owned small businesses went out
value, their friendliness, and the hard work and longof business. Downtowns declined, property values
hours the owners put in to make us happy. Many ofwent down, Wal-Mart got rich and people said, "what
us have probably said because of a good experience,happened to our town?" Every time they shopped at
"I would love to open a bed and breakfast or smallWal-Mart, they were responsible for the decline in their
resort someday."own towns.
This year more than ever, small independent resortsThe same is true with small resorts. Everyone loves
and B & B's need your vacation dollars. Not onlystaying at them. But, this year, the year of the
have they always had to compete against the largestaycation may drive your favorite small resort out of
impersonal chain hotels and motels while having abusiness and you will have no one to blame but
fraction of their advertising and marketing budgets, butyourself. Small resorts need your help more than ever.
they have always had much higher operatingThey need for you to get relaxed and pampered at
expenses because of the great amenities they havethem. They need for you to forgo vacations overseas.
for their guests compared to chains.Stay in the US and support fellow Americans with
This is not the year to decide to cut back onyour vacation dollars.
vacationing at your favorite boutique resort or B &And don't just go on weekends. Everyone wants to
B as they may not be around next year.go to a boutique resort on a weekend. For instance
We have all called to make reservations at a favoritenice small resorts turn away hundreds of guests
place, only to sadly find out it went out of business andwanting to stay with them on Valentine's Day because
thought, "that was such a nice little resort, we havethey are full. Go before Valentine's Day. Go midweek.
such wonderful memories there, I wonder why it wentGo off season on vacation. That is how you will help
out of business." They went out of business becausesmall resorts and B & B's.
people stayed at chain hotels on their vacations.This is the year to vacation at your favorite
Many people don't appreciate small businesses inindependent hotel. Vacation in the good old USA!
America. It is like what happened with the