| ou one of those internet marketers who faithfully | | | | Now think about which forums you can post in. There |
| believe that if they could only increase the traffic to | | | | are many popular forums that discuss internet |
| their site they could make a killing? | | | | marketing and they have thousands of members. |
| This is the way most people think. More traffic = higher | | | | That's a large market, but it is not targeted to your |
| profits. | | | | website. Sure, some of them may be interested in an |
| But that's not always true. If it is going to do you any | | | | Aruba vacation, but its more likely they are on the |
| good, it has to be 'targeted' traffic. What's the | | | | forum to read about internet marketing. |
| difference? | | | | A much more efficient choice would be to find forums |
| Targeted traffic consists of people who are interested | | | | that actually discuss Aruba, the Caribbean, travel, or |
| in your product or service and would be more likely to | | | | some other related topic. The forum you find may only |
| spend money to get it from you. | | | | have a few hundred (or even a few dozen) members. |
| Non-targeted traffic consists of the rest of the world. | | | | But 100% of them are interested in the product, |
| These individuals are not interested in buying what you | | | | service, or website you are promoting. |
| have and, therefore, will not part with their cash for it. | | | | Just two more important things to consider: |
| Since time and money are valuable resources, don't | | | | 1. Always read the forum rules before posting. Not all |
| waste them trying to promote your site to people with | | | | forums allow links to be posted. |
| no interest in your product. Instead, find out where your | | | | 2. Do not just write one sentence posts just to get |
| targeted visitors spend their time. Then you can | | | | your link posted. That's considered spam. |
| promote your site there. | | | | Instead, write useful and informative posts that will |
| For example, let's say you want to promote a site | | | | portray you as an expert on the field. People will be |
| called and one way you will do so is by posting | | | | more likely to click on your link if you build a reputation |
| messages in online forums and including a link back to | | | | on the forum first. |
| the site in your signature. | | | | |